Businesses Go Dementia Friendly

in Watertown, Wisconsin to

Serve Rapidly Growing Segment of Consumer Market

Watertown, WI – What would you do if you were diagnosed with a disease that would eventually rob you of your memory? What if there was no cure and no timetable for how long you would live with the disease. The friends and family you know and love would become strangers. Simple tasks such as going to the grocery store, the bank or even out to a restaurant would become an ordeal and frustrating; maybe even humiliating.

Based on statistics published by the Alzheimer’s Association, there are currently 5.3 million Americans (and 35.6 million people worldwide) living with Alzheimer’s disease this year and a new diagnosis is made every 70 seconds. In WI alone, there is an estimated 110,000. With the first baby boomers soon entering the pool of those at risk for developing Alzheimer’s…